Welcome to Digital Media

Digital Media will provide learners with the opportunity, through applied learning, to develop the core specialist knowledge, skills and understanding required in the digital media sector.

Students will develop your understanding of how different media institutions operate in order to create products that will appeal to specific target audiences.

Students will understand the pre-production processes that the creative media industry follows when creating a product.

Students will also develop knowledge and understanding of the production processes for producing either a print-based, audio-visual or audio-media product. Digital Media is an excellent opportunity to learn and develop professional-standard skills that are highly desired and sought after in the workplace, across many different media sectors.

Assessment

The Digital Media course is comprised of five assessed units, which are graded at a Pass, Merit and a Distinction.

• Unit 1: Media Products & Audiences (Externally assessed)
  This unit is an exam-based unit, lasting for 2 hours.
• Unit 2: Pre-production & Planning (Externally assessed)
  This unit is an exam-based unit, lasting for 2 hours.
• Unit 3: Create a Media Product (Internally assessed)
  This unit is an internally-assessed unit, to create a product to meet a client brief.

Plus, two further units from:

• Unit 7: Journalism & The News Industry (Internally assessed)
• Unit 16: The Creation & Use of Sound in Media (Internally assessed)
• Unit 20: Advertising Media (Internally assessed)

Career & Progression Opportunities

Digital technologies are changing the world. They play a part in everything – from the way we work, to
how we spend our leisure time and how businesses operate. These changes bring lots of new, exciting
career opportunities in almost every professional sector.

These could include: audio-visual technician, computer games developer, computer service technician,
forensic computer analyst, graphic designer, photographic technician, web designer, web editor.

Entry Requirements

If you’d like to study Digital Media, you will need at least a Merit in Creative iMedia, or at least a Grade 5 in GCSE Computer Science.

If you haven’t studied ICT (or a relevant subject, determined by Head of Faculty) then you will be required to take a test to assess your suitability for this course.

If you’d like to, you can download this information as a PDF file. Download the Digital Media course information sheet (opens in a new tab) →